Primetime cartoons for mature audiences were virtually non-existent in the mainstream of the United States until the s hit, when The Simpsons ushered in a new era of adult animation. However, networks found success by running these shows as Saturday morning cartoons , reaching smaller audiences with more demographic unity among children. You can help by adding to it.
However, networks found success by running these shows as Saturday morning cartoons , reaching smaller audiences with more demographic unity among children. Today, animated cartoons for American audiences are produced mostly for television. In addition, animated works from other countries notably Japan have had varying levels of airplay in the United States since the s. The concept has been used in many countries since. The scheduling constraints of the TV animation process, notably issues of resource management, led to the development of various techniques known now as limited animation. In a jingle created by Bryce Courtenay, it has been used in animated TV commercials since , he proudly sings of his own dirtiness, claiming to be afraid of no-one except "the man with the can of Mortein. Commercial animation[ edit ] Animation has been very popular in television commercials, both due to its graphic appeal, and the humour it can provide. Primetime cartoons for mature audiences were virtually non-existent in the mainstream of the United States until the s hit, when The Simpsons ushered in a new era of adult animation. September Main article: In , "Louie the Fly" made his first appearance on Australian TV as the cartoon antagonist for Mortein, an Australian brand of household insecticide and was drawn and animated by Geoffry Morgan Pike. Some animated characters in commercials have survived for decades, such as Snap, Crackle and Pop in advertisements for Kellogg's cereals. American television animation of the s featured quite limited animation styles, highlighted by the work of Jay Ward on Crusader Rabbit. You can help by adding to it. Full-frame animation "on ones" became rare in its use outside of theatrical productions in the United States. Television[ edit ] Competition from television drew audiences away from movie theaters in the late s, and the theatrical cartoon began its decline. The Hanna-Barbera cartoon, The Flintstones , was the first successful primetime animated series in the United States, running from to and in reruns since.
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